America’s Leading Voice on Tax Policy
2017 was one of the biggest years in the Tax Foundation’s 80-year history. By almost any metric—media citations, high-profile TV appearances, website traffic—we surpassed our previous records and outperformed our competitors.
Below are a few key indicators of how we led the debate in 2017. To dive deeper, you can download our full 2017 Year-end Marketing Report at the following link.
2017 Year-end Metrics
Celebrating 80 Years with the Vice President of the United States
On November 16, 2017, the Tax Foundation was joined by Vice President Mike Pence and more than 700 of the tax community’s most influential executive branch officials, members of Congress, congressional staffers, and business leaders to celebrate the Tax Foundation’s 80th anniversary at our annual gala, Tax Prom.
The largest-ever Tax Prom took place just weeks before the passage of tax reform and on the same night as an historic House vote which would serve as the first step on the journey to successful tax reform. Before an energetic crowd our featured speaker, Vice President Pence, told attendees that “the Tax Foundation has made a difference in our national debate for generations. But if the Tax Foundation exists for any moment, it exists for moments like this.”
Our Expanding Digital Impact
On January 24th 2017, we launched the new and improved TaxFoundation.org. Over the last year, we have leveraged the new platform to drive e-mail sign-ups, app installs, report downloads, event registrations, and more.
At the same time, we have continued to expand our social media presence and e-mail marketing program, giving our followers more opportunities to engage with us.
2017 Year-end Metrics
The Tax Foundation Hosts Senator Ted Cruz
On September 13, 2017, the Tax Foundation hosted Senator Ted Cruz (R-TX) as he outlined his vision for achieving consensus tax reform.
To begin his address, Senator Cruz held up a copy of the Tax Foundation’s Options for Reforming America’s Tax Code book and lauded it as a “tremendous resource” worthy of reading for all United States Senators.
In fact, Senator Cruz’s office later called Tax Foundation President Scott Hodge to ask if he could provide them with enough copies of the Options book for Senator Cruz to distribute to all his colleagues.
Continuing the Fight for Smart Tax Policy
It’s thanks to the support of our generous donors that we will continue to be an asset to our nation’s lawmakers and taxpayers in 2018 and beyond. Only by your generous contributions can we continue to move the needle towards meaningful tax reform that improves economies and empowers lives. If you would like to support our mission, consider making a contribution at the link below.