California Considers Selling Ad Space on License Plates June 22, 2010 Joseph Bishop-Henchman Joseph Bishop-Henchman As they say, necessity can be the mother of invention. From the Associated Press via the Silicon Valley Business Journal: When the vehicle is moving the license plate would look like the ones we’re used to now, but when the vehicle stops for more than four seconds a digital ad or other message would flash. The license plate number would always be visible. Traffic information and Amber Alerts — notifications of missing children — could also be broadcast through the electronic licenses. SB1453 would let the Department of Motor Vehicles explore the issue with companies that make the devices, and with the California Highway Patrol. The bill passed through the Senate in May and is set to go before the Assembly Transportation Committee. Thoughts? Stay informed on the tax policies impacting you. Subscribe to get insights from our trusted experts delivered straight to your inbox. Subscribe Share Tweet Share Email Topics Center for State Tax Policy California Business Taxes Individual and Consumption Taxes
