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California Considers Selling Ad Space on License Plates

1 min readBy: Joseph Bishop-Henchman

As they say, necessity can be the mother of invention. From the Associated Press via the Silicon Valley Business Journal:

When the vehicle is moving the license plate would look like the ones we’re used to now, but when the vehicle stops for more than four seconds a digital ad or other message would flash. The license plate number would always be visible.

Traffic information and Amber Alerts — notifications of missing children — could also be broadcast through the electronic licenses.

SB1453 would let the Department of Motor Vehicles explore the issue with companies that make the devices, and with the California Highway Patrol.

The bill passed through the Senate in May and is set to go before the Assembly Transportation Committee.

Thoughts?

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About the Author

Joseph Bishop-Henchman

Joseph Bishop-Henchman

Executive Vice President

Joe Bishop-Henchman is Executive Vice President at the Tax Foundation, where he analyzes state tax trends, constitutional issues, and tax law developments. Joe has testified or presented to officials in 36 states, testified before Congress six times, and has written over 75 major studies on tax policy.