Maryland Tries to Lure E-Filers with YouTube Video Spoof
February 10, 2009
Some state lawmakers are determined to increase the number of electronically filed state income tax returns. Maryland legislators, in particular, are trying hard—maybe too hard?—to convince skeptical taxpayers to join the age of digital tax filing.
Maryland’s comptroller urges “real taxpayers of genius” to file their state taxes online this year in a YouTube video spoofing a memorable series of Bud Light ads.
Taxpayers frustrated by filling out traditional tax forms are shown enduring paper cuts and other hassles.
“Today, we salute you, Mr. Frustrated Taxpayer,” the announcer intones. Then, backed up by singers repeating his words in falsetto, he tells them they have an alternative – file their taxes electronically.
“Well done, e-filer, well done,” the announcer says as another taxpayer successfully files online and pumps his fists.
At the end, Comptroller Peter Franchot appears and reminds viewers to file online because it’s faster and easier than mailing in a return.
We miss the mouse puppet from Virginia’s YouTube video on e-filing.
Was this page helpful to you?
The Tax Foundation works hard to provide insightful tax policy analysis. Our work depends on support from members of the public like you. Would you consider contributing to our work?Contribute to the Tax Foundation
Let us know how we can better serve you!
We work hard to make our analysis as useful as possible. Would you consider telling us more about how we can do better?Give Us Feedback